In-Store Sales & Merchandising

Great advertising may lure the consumer to the store but the store is a minefield of temptation. Good packaging and (POP) Point of Purchase displays help a product stand out from the clutter of competing products fighting for cramped retail space.  According to the Point of Purchase Advertising Institute, 74% of all purchase decisions in mass merchandisers are made in-store. (POPAI 1997)

We believe in influencing consumer behavior at the moment of the purchasing decision with a strong visual image which immediately conveys superiority of product performance.  While we have clocked our technology of having a blade changing speed of “eight tenths of one second” we find that our conservative Stopwatch icon indication of less than 1 ½ seconds works very effectively on packaging.

Due to our patented technology of speed and safety, the Repetto products enjoy unique merchandising and marketing opportunities that are unattainable by any other product. 

Whereas contractors use blades fairly quickly, the AutoLoad Multi-Pak provides the contractor with four cartridges, 40 blades with 80 cutting edges.  This package gives the contractor a very convenient storage container for both his new cartridges as well as his used cartridges.